As Salman's career progressed, so did his romantic roles. He began to experiment with different genres and characters, from the action-packed "Judwaa" (1997) to the romantic drama "Hum Tumhare Hain Sanam" (2002). His on-screen pairings with actresses like Aishwarya Rai, Katrina Kaif, and Sonakshi Sinha further solidified his status as a leading man in Bollywood.