Yet demonising users alone is inadequate. Many people who stream from unofficial sources are reacting to distribution failures: delayed international releases, high subscription fragmentation, or lack of subtitles for regional content. The industry has sometimes been slow to adapt, and that gap creates fertile ground for illicit alternatives. Addressing piracy effectively therefore requires both enforcement and empathy: better, affordable global distribution; single-window access to regional content; and flexible pricing models that reflect varied purchasing power.