The video, reportedly shot during the 2024 Asia Digital Awards in New Delhi, showed Soha engaging in a lighthearted exchange with a younger attendee about her career choices. Her response—"I’d rather be a voice for change than a shadow of tradition"—was interpreted by many as a subtle nod to her advocacy work and her family’s legacy in Indian politics (her father, Sushil Kumar Shinde, is a former Cabinet Minister). The phrase quickly became a trending hashtag (#SohaVoiceForChange), generating discussions about the intersection of celebrity influence and social responsibility.