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The phrase gained traction online in the mid-2000s, as fans began to attribute various cultural touchstones to The Simpsons. The show's writers had, in fact, long employed a similar gag, frequently referencing the show's supposed influence on popular culture. However, the "Simpsons Did It" meme took on a life of its own, becoming a catch-all phrase to humorously attribute The Simpsons' supposed influence on everything from memes to societal trends.