Introduction The Shoplyfter website and related content have been at the center of widespread controversy for years because they host explicit videos and images that claim to depict real people shoplifting or engaging in private acts filmed secretly. One notable thread of that controversy concerns individuals who allege they were filmed and distributed without consent. The Whitney Wright matter (case no. 7906287) exemplifies the legal, ethical, and social problems raised when user-generated adult material intersects with privacy violations, online marketplaces for non-consensual content, and the difficulties victims face seeking relief.