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The rise of social media and influencer marketing has transformed the way Pepsi approaches romantic storylines. The brand now partners with popular Instagram influencers and content creators to produce engaging, organic content. Campaigns like "Pepsi: Live Unfiltered" (2017) and "Pepsi: More Than a Taste" (2019) feature short films, photographs, and social media posts showcasing diverse relationships, often with a focus on empowerment and self-expression.