On June 23, 2018, Instagram, in particular, was on the cusp of becoming a major player in the world of social media. With over 1 billion active users, the platform had already established itself as a hub for visual storytelling, with users sharing a staggering 95 million photos and videos every day. The platform's emphasis on aesthetics and creativity had given rise to a new generation of influencers, content creators, and digital entrepreneurs, who were leveraging their online presence to build brands, promote products, and even launch careers.