The viral spark came unexpectedly. A visiting journalist captured the screening and shared it online. The story of Movies123 — a small shop that saved local memory — resonated. Donations trickled in. A crowdfunding campaign raised enough to pay the landlord and buy a new generator. The multiplex offered to collaborate: a community night where multiplex screens would show restored local classics. Raju hesitated, but Meera reminded him that preservation — not purity — was the point.