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The commercial viability of films and television shows featuring mature women is a significant factor in the industry's shift towards more inclusive storytelling. According to a study by the Geena Davis Institute on Gender in Media, films with female leads over 40 perform as well as, if not better than, those with younger leads. The box office success of films like "Ocean's 8" (2018) and "The Heat" (2013) demonstrates that mature women can be bankable stars.