Malayalam cinema has significantly contributed to Kerala's tourism industry, showcasing the state's natural beauty and cultural heritage to a wider audience. Films like "Periyar" (1990) and "The Wounded Years" (1997) featured Kerala's scenic landscapes, promoting tourism and encouraging visitors to explore the state's backwaters, hill stations, and wildlife sanctuaries. The industry has also highlighted Kerala's rich cultural heritage, including traditional festivals like Onam and Thrissur Pooram, attracting tourists and promoting cross-cultural exchange.