The Indo18 Cushion, meanwhile, has seen a surge in popularity post-performance, with many viewers citing its role as an inspiration to bring traditional art into daily life. The brand’s CEO stated, “We’re proud to be part of a movement that celebrates Indonesia’s diversity and ingenuity.” Lidya Danira’s goyang ebot is part of a larger trend in Indonesia, where artists are increasingly blending heritage with modernity to reach global audiences. From pop stars reworking dangdut hits to designers weaving batik into streetwear, traditional art forms are being reimagined for a new era.