The rise of live streaming and social media has transformed the way people interact and consume content. In Korea, the BJ industry has become a significant cultural phenomenon, with many young people aspiring to become streamers. However, the industry's competitiveness and emphasis on physical appearance have led to a growing trend of BJs undergoing cosmetic procedures, including Neat Fix. Neat Fix, a type of facial recontouring surgery, has gained popularity among Korean celebrities and influencers, and its adoption among BJs has sparked both interest and controversy.