However, some longtime fans expressed nostalgia for her earlier “cute” image, seeing the transformation as a departure from her idol roots. Rei addressed these mixed reactions openly in post-show interviews, emphasizing that her core spirit—energetic, honest, and passionate—remains unchanged. Jukujoclub MOT 2021 solidified Rei’s identity as a solo artist unafraid to reinvent. It also highlighted Hello! Project’s broader strategy to empower artists to explore diverse musical and visual styles. For Rei, the event marked a turning point; subsequent albums and collaborations (e.g., her 2022 single “Crimson” and collaborations with indie producers) have continued the Transformation theme, blending global pop influences with her signature charm.
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