In 2013, Indonesia witnessed a significant surge in online content creation, particularly on YouTube, which is often referred to as "Indo Tube" by the Indonesian netizens. This platform not only provided a space for Indonesians to express themselves but also offered a unique lens through which to observe the social issues and cultural nuances of the country. This blog post aims to explore the landscape of Indo Tube in 2013, highlighting how it reflected and influenced Indonesian social issues and culture.