Helvetica Neue W23 For Sky Family Exclusive < Edge >

The Sky Family Exclusive branding project aims to create a unique and recognizable visual identity for the Sky family of brands. As part of this initiative, we have selected Helvetica Neue W23 as the primary typeface for the project. This report outlines the reasoning behind this choice and how Helvetica Neue W23 will be used across various Sky Family Exclusive touchpoints.