Football, or soccer, is one of the most popular sports in the world, with an estimated 3.5 billion fans globally. The sport's massive following has led to the creation of numerous video games that simulate the experience of managing a football team. One such game is Football Manager, a series that has been enjoyed by fans worldwide since its release in 2004. In 2012, the game's developers, Sports Interactive, released Football Manager 2012, which included a language pack for Portuguese, among others. This essay will explore the significance of the Portuguese language pack in Football Manager 2012 and what it reveals about the global reach of football.