Hygiene has also become a priority, especially in the post-pandemic era. Retailers have implemented enhanced cleaning protocols for fitting rooms, with some even providing sanitizing wipes or sprays for customers to use. Looking ahead, the fitting room is likely to become even more personalized and integrated with digital technology. Virtual and augmented reality could play a larger role, allowing customers to try on clothes virtually before making a purchase. This could reduce returns, enhance the shopping experience, and provide retailers with valuable data on customer preferences.