What struck Amrit most was how FilmyHit handled the new wave of Punjabi storytellers who refused to be boxed. There were films that married tradition to technology—elders on WhatsApp, youngsters using crowdfunding to make art. There were female-led narratives where marriages weren’t the only destiny in sight, and romantic leads whose flaws were not punchlines but the reason the audience rooted for them. FilmyHit’s interviews captured that shift: directors spoke about community screenings, writers talked about the pressure to make “exportable” content and the joy of choosing local dialects anyway.