Newsrooms treated the “desifakes” label as both spectacle and emergency. Editors convened panels with technologists, ethicists, and lawmakers. There were demonstrations—shows revealing the tiny, telltale glitches: unnatural blinks, micro-expressions that flickered like film frames out of time. But as models improved, the glitches drifted away. Attention, once the saving grace, began to feel like a combustible currency: the more viral a fake, the harder to correct the record.