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Consent is the moral hinge on which this debate should turn. Digital consent is neither simple nor absolute. It can be coerced, misinformed, or extracted under economic pressure. The notion that a click constitutes informed, enduring permission ignores power imbalances. Younger participants, precarious financial circumstances, or a lack of understanding about how digital content spreads complicate the idea that all producers are equal partners. Even where consent was freely given for a single moment, that permission may not extend to endless redistribution and reinterpretation. We must ask whether platforms and audiences respect the spirit of consent or whether they exploit its letter.