Indonesian youth are passionate about music, with genres like Indonesian pop, rock, and hip-hop dominating the airwaves. The rise of local artists like Isyana Sarasvati, Rizky Febian, and Raisa Andriana has contributed to the growth of Indonesia's music industry. Western music, particularly K-pop and American pop, also remains popular among Indonesian youth. The annual " Indonesian Music Awards" and "Nickelodeon Indonesia Kids' Choice Awards" are just two examples of events that celebrate the country's vibrant music scene.