The turning point came with the rise of female-led films and television shows that challenged traditional stereotypes and ageist attitudes. Movies like "The Best Exotic Marigold Hotel" (2011), "Amour" (2012), and "Book Club" (2018) showcased mature women as complex, dynamic, and desirable characters. These films not only achieved critical and commercial success but also paved the way for a new generation of actresses to take center stage.