In Indonesia, popular videos often refer to content created by local artists, musicians, and producers that are shared on social media platforms, such as YouTube, TikTok, and Instagram. These videos often feature traditional Indonesian music, dance, and culture, blended with modern styles and trends. For example, Indonesian music genres like dangdut and campursari have gained immense popularity on social media, with many artists such as Rhoma Irama and Audy achieving millions of views on their music videos.